Before you begin

You'll answer 27 questions across seven dimensions of your business — customer understanding, market validation, value proposition, revenue model, competitive positioning, operations, and growth readiness.

Answer honestly rather than aspirationally — the value of this comes from an accurate picture, not a high score.

Your progress is saved automatically, so you can close this tab and pick up where you left off.

Two short questions at the end are optional and won't affect your score.